Our Stories

Founded in 2017 as a home-based business by Nor Azura Binti Abdullah, a former engineer at a multinational company, she resigned to take care of her late husband, who was diagnosed with a rare disease called MELAS syndrome.

She actively contributes to the local community through her social work with local NGOs and caretaker support groups. It was through this work that she discovered the critical need for a feeder program to help local artisans generate income from home. She began by providing them with handmade craft assignments she received from friends.

The Batik Craft took another step forward, transitioning from a fully home-based operation to a small studio office that she built from a shipping container using her own savings. The studio serves as both an operations hub and a training/meeting space for artisans. 

In 2022, Azura successfully expanded the studio for her growing team. Drawing from her corporate experience, she developed a comprehensive training, development, and mentoring module. Through this program, 65 women from underprivileged families across Kelantan were equipped with handmade craft skills and essential soft skills. Thanks to the support of the Yayasan Hasanah community development grant, each woman received a sewing machine, empowering them to work from home.

Understanding the delicate balance these women face as mothers, wives, and caregivers, Azura introduced an innovative outsourcing model. This approach allows the artisans to seamlessly integrate work into their daily lives. Today, these 65 talented women form the backbone of The Batik Craft, crafting handmade products with care and dedication. What’s more, The Batik Craft encourages them to pursue independent income opportunities alongside their work.

Quality is at the heart of everything we do. Each artisan’s creation undergoes a meticulous quality check at our operation studio. If a product doesn’t meet The Batik Craft’s high standards, it’s reworked to ensure only the finest items reach our customers.

In short, every purchase you make is more than just a product—it’s a lifeline for our artisans. You’re helping them provide for their families, support their children’s education, and build a brighter future.

Thank you!